May 2021 - Present
Graphic Designer &
Brand Consultant
Built a digital marketing business delivering brand assets, social media strategy, graphic design, and content solutions for diverse industries. Led high-impact projects for major clients, including:
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Designed and developed content for a lead capture page to attract and educate new leads, highlighting the crucial connection between the client’s business and technological solutions.
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Redesigned pitch decks, client presentations, and sales enablement materials—revamping both visuals and content to tell a clear, compelling story that contributed to significant partnership wins.
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Guided an influencer marketing campaign in partnership with NCAA athletes, driving high-conversion rates and increasing brand visibility across Instagram and TikTok by 17%.
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Designed print materials across various mediums—including signage, brochures, apparel, and vehicle decals—ensuring brand consistency and strong visual impact at every touchpoint.
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Created a complete brand identity for a client, including logo design, color palette, typography, and visual guidelines to support a cohesive, scalable brand system.
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Pioneered the first product marketing role at PartySlate and laid the groundwork for a holistic product marketing strategy. Crafted vital frameworks, such as market analysis, buyer personas, competitive positioning, and go-to-market plans, fueling successful product launches, accelerated product adoption, and fostered business growth, spanning both B2B and B2C segments of the company.
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Acted as liaison between product, marketing, sales, and executive teams, streamlining all projects to ensure content alignment, expedited project delivery, and effective cross-department communication.
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Spearheaded pricing and packaging strategies, managing internal and external communications to streamline the sales process and drive efficiency. Resulted in 2% reduction in monthly churn rate.
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Created a training program for the sales team, leveraging qualitative insights from customer calls and quantitative data from Google Analytics equipping them with skills and knowledge to sign and renew.
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Conducted a comprehensive online audit and utilized insights to enhance the company's digital presence, effectively integrating the product resulting in heightened brand visibility, increased product adoption, and the development of compelling, data-driven storytelling.
May 2022 - June 2023
Product Marketing Manager
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Effectively managed external communications ensuring consistent messaging for product launches, changes, and sunsets to a contact base of 135K and collaborated with the marketing team to align messaging across various channels, including CMS, paid media, and video content.
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Proactively identified strategic opportunities to enhance product positioning and messaging, leading to a 5% increase in product email open rates and a 3% boost in product email click-through rates.
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Collaborated closely with the VP of Product and Director of Product to streamline ideation and product planning processes, while ensuring effective communication of these plans to the entire organization, with a particular focus on preparing the marketing team for external communications.
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Partnered with UX Designer to enhance the user sign-up experience, optimizing the user journey, streamlining user tasks, and professionalizing the product.
Sep 2021 - Apr 2022
Product Marketing Specialist
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Demonstrated leadership skills by securing a promotion to oversee a $40K budget, lead a team of 2, and drive the social media strategy for an extensive following of 85K+.
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Led the successful rebranding and merger of TopstepTrader and TopstepFX, taking full responsibility for all social media initiatives—formulating a comprehensive content strategy for 5 social media accounts, maximizing engagement and visibility.
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Nurtured a thriving online global community of over 10K traders, serving as a moderator, collecting feedback, and acting as a liaison between the community and company leadership.
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Managed external agencies and creative contractors, playing a pivotal role in coordinating and executing photoshoots, live streams, video production, and live appearances.
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Orchestrated the highly successful Market Mania bracket campaign during March Madness, resulting in 4,300+ bracket submissions, 1,000+ new leads, and $208K+ in revenue.
Jan 2019 - Sep 2021
Senior Social Media & Community Manager
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Pioneered a newly created role, dedicated to establishing a robust social media presence. Developed and implemented brand voice, content strategy, and original content.
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Achieved substantial social media growth from 2017-2019, with notable results including 96% increase in Instagram following, 80% increase in Facebook engagement, 51% increase in Twitter presence, and garnered 6,000 YouTube subscribers.
Jan 2017 - Jan 2019
Social Media & Community Manager
My Education
Bachelor of Business,
Marketing & Sports Management
Loyola University Chicago
Quinlan School of Business
Go 'Blers! I pursued a double major in Marketing and Sport Management, pairing my passion for business and sports. As an engaged member of Alpha Kappa Psi, I took on diverse leadership roles, serving as VP of Marketing, VP of Administration, and contributing as a board of ethics member.
My education included a transformative study abroad experience in Italy at Loyola's John Felice Rome Center, broadening my global perspective. I also worked with Stand Up to Cancer during the Chicago Cubs' historic World Series season in 2016. As the student lead, I organized Loyola students to volunteer during the playoffs, effectively spreading awareness for the Stand Up to Cancer mission.
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My dedication extended to internships with The Loyola Athletic Department and Topstep, providing valuable hands-on experience in the dynamic worlds of collegiate athletics and financial trading. These diverse experiences have not only shaped my academic journey but also equipped me with practical skills and a well-rounded perspective for the professional landscape ahead.
Aug 2013 - May 2017
My Expertise
Professional Skillset
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Go-to-Market Strategy
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Value Proposition Development
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Project Management
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Cross-Functional Collaboration
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Brand Development
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Creative Workshopping
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Graphic Design
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Content Creation + Planning
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Copywriting + Editing
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Video + Podcast Editing
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Team Leadership
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Community Building
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Social Media Strategy
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Data-Driven Storytelling
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Culture Enhancement
Certifications and Trainings
HubSpot Academy – Social Media Marketing
Software Proficiencies
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HubSpot
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Canva
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Figma
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Trello
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Wordpress
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Adobe Creative Suite
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Google Analytics 4
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Google Workspace
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Miro
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Hootsuite
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Monday.com
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WIX
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Shopify
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Etsy
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Social Media Creator Tools:
TikTok, Instagram, Facebook, X, Pinterest, YouTube, LinkedIn, Reddit​