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industry:
facility services / technology
services:
design, creative direction, copywriting, content strategy
the challenge:
Pioneer needed a technology-focused piece of content to help sales teams explain the connection between their services and proprietary tech ecosystem. The document had to strike a balance—clear enough to educate new leads while maintaining a modern, forward-thinking tone.
the solution:
Serving as both designer and copywriter, I created the collateral from the ground up—writing the content, designing each page, and overseeing the layout. The result was a sleek, story-driven experience that evolved into a key piece of sales enablement, helping Pioneer communicate value with confidence.
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