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industry:
commercial cleaning / technology
services:
booth design, brand rollout, presentation graphics, merchandise design, experiential marketing
the challenge:
As Route prepared to unveil its new brand at its biggest industry event, the team needed a cohesive, high-impact presence that reflected their evolution from startup to established platform. Every touchpoint from booth graphics to presentation deckshad to communicate innovation and confidence.
the solution:
I designed the full booth experience, leading visual direction across signage, slides, and swag. By unifying the look and tone, the launch introduced Route’s refreshed identity with clarity and style, creating a standout moment on the show floor and cementing the brand’s new positioning.
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