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industry:
consulting / strategy
services:
brand identity design, logo creation, brand guidelines
the challenge:
Spark Strategies, a new consultancy, needed a confident, modern brand identity that reflected its strategic expertise and adaptability. The brand had to balance professionalism with approachability to resonate across diverse client industries.
the solution:
I developed a complete visual identity—from logo concepts and color palette to typography and design system—culminating in a concise brand guide for consistent application. The final design strikes a balance between bold and refined, giving Spark Strategies a strong, flexible foundation to grow its brand.
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